Colour – The Silent Salesperson
Colour – The Silent Salesperson
Branding, Design, Marketing, Web Design
Colour conveys meanings and feelings. It stimulates the senses, boosts memory, and is an instantaneous method of conveying messages. It is powerful, persuasive and subliminal.
Colour psychology is one of the most powerful tools used by marketers and designers to influence consumer behaviour. With the right use of colour you can calm crowds of shoppers, increase sales, or draw a customer’s eyes to your product among the sea of competing products on the shelf.
Along with designers, no one has a better understanding of colour theory and its impact than image consultants.