Alix Johnson

Alix Johnson

Alix is a Designer at nine10 and helps clients realize their visions across their brand, website, and digital marketing campaigns.

Experiencing Font Confusion? Don’t Cry, Learn Why

Experiencing Font Confusion? Don't Cry, Learn Why

Experiencing Font Confusion? Don’t Cry, Learn Why

Branding, Business, Creativity, Design, Inspiration, Logo Design, Social Media, Technology, Web Design

As a graphic designer, my job is to learn which feelings a client wants to show, and then pick the fonts that are going to represent and show that feeling the best. This involves a bit of psychology — or mind reading, if you will — to understand the different styles of fonts, what feelings they invoke, and why.

What I’m really trying to say is graphic design is like reading the audience’s mind before they even know what they are feeling.

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How Designers Create Design-y Logos & Websites

Designers get very elitist when it comes to the design craft (I’m sorry peeps, it’s true). Full disclosure, I am a designer — so I get to say that — and the fact that I have a designer brain means I can share some insight into the creative process.

At nine10 we strive to do a couple of things: create approachable designs and educate you, the client, on your design and how to use it in the real world. In other words, we want to make design accessible to you.

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