One of the most powerful things a website can do is generate new inquiries, and your “Request a Quote” form can be a key part of that. Of course, you may be wondering exactly what to put on the form. You don’t want it to be too long, but you still want it to be useful. This article provides 6 quick tips to help you pick the perfect questions for your Quote Request form.
Ads. We hate them, we avoid them, we ignore them. Yet for some reason, we still believe they’re an effective way of getting new customers. So how does a business advertise its services these days? I interviewed Chris Beauchamp, former Creative Director at nine10, in search of an answer.
You want all the professional bells and whistles, the sleek design, and the clever taglines that make a website admirable. While all these are important, there’s one core ingredient that brings a good website together.
One trend I’ve noticed lately is the increased use of video and podcasting by marketers and bloggers. One consultant I follow sends out videos as the meat of their newsletter, and another uses podcasts. While videos and podcasts can be a great medium to educate and build a personal brand, it does raise the question whether it’s the most effective medium for every type of content.
This article highlights some of the negatives of videos & podcasts, where they tend to work best, and what you can do to improve any video or podcast presentation.
Writing for marketing is a lot different than creating a report, news article, or thesis statement. Here are a few quick tips on how to create compelling content.
In Q4 of 2014 Apple posted a revenue of $42.1 billion. Although this was largely attributed to iPhone 6 sales, based on these numbers there’s no denying that consumers love Apple.
What is it about their marketing that makes Apple so popular? We are neither constantly bombarded with Apple spam every time we go to our inbox nor is every other billboard on the block an Apple product. Yet mention ‘apple’ in a sentence and most people will assume you’re referring to the brand and not the fruit. The answer is that Apple with its innovation and constantly evolving technology has demonstrated to us that their products hold value. When they announce their newest product release, we as consumers believe that it is going to somehow make our lives better, so we rush out in droves to buy it.
While developing a new website for our marketing agency, we spent a good deal of time looking at our lead capture forms and how we could improve them. We started with a typical lead capture form, the “Request an Appointment” form from our previous website. What we ended up with on our new site is something we’ve dubbed “The Lead Capture SuperForm.” This article describes how we came up with this lead capture form and how it helped us increase the leads generated on our website by over 1,400%.
Google has recently published a new website titled ‘How Search Works.’ Their animated website reveals the many mysteries that bring the Internet to your doorstep. It’s amazing how much complexity goes into something we take for granted—for example, Google’s search index spans over 100 million gigabytes of information.
It also explains why it’s not easy to answer the question “Why isn’t my website at the top of search?” You may have all the right words on your site, but there’s a lot more going on than you realize. Google uses over 200 factors (many of them top secret) to rank pages in the results. Some of these factors include:
