Social Media

Experiencing Font Confusion? Don’t Cry, Learn Why

Experiencing Font Confusion? Don't Cry, Learn Why

Experiencing Font Confusion? Don’t Cry, Learn Why

Branding, Business, Creativity, Design, Inspiration, Logo Design, Social Media, Technology, Web Design

As a graphic designer, my job is to learn which feelings a client wants to show, and then pick the fonts that are going to represent and show that feeling the best. This involves a bit of psychology — or mind reading, if you will — to understand the different styles of fonts, what feelings they invoke, and why.

What I’m really trying to say is graphic design is like reading the audience’s mind before they even know what they are feeling.

Read More

8 Things To Prepare for a Kickoff Meeting

8 Things To Prepare for a Kickoff Meeting

8 Things To Prepare for a Kickoff Meeting

Branding, Creativity, Design, Digital Marketing, General, Marketing, Social Media, Web Design

I’ve been a graphic designer for over 10 years – and I’ve worked with clients in professional settings for over five years. During that time, I’ve noticed that clients typically don’t consider a lot of the finite details that go into a project.

This isn’t a mistake on their part, either. Generally speaking, most clients go into projects without really knowing what to expect. They know general project details, and they have an idea of what the final deliverable will look like. But, more often than not, they haven’t thought about the smaller details that factor into the overall finished product.

Read More

Which Social Media Platform is Right for Marketing Your Business?

Getting Started

Social media can do a lot to improve your sales, raise awareness, build community, and establish credibility, but it can also be overwhelming to learn on your own.  If you’ve been avoiding social media for your business, you’re missing out on a lot of potential. In this article, we’re going to summarize some pros and cons of the top social media platforms (Facebook, Twitter, Instagram, Pinterest, and LinkedIn) so you can get a sense of where they fit and which one(s) might be best for your business.

Read More

Instagram for Realtors

Instagram for Realtors

Instagram for Realtors

Marketing, Mobile, Social Media, Web Design

There are few people who haven’t heard of Instagram or know its value as a mobile photo sharing app. Some of you may have even used Instagram to take and share a few photos of your own. Instagram has wound its way into our lives as a fun photo sharing tool for personal use. However, Instagram’s power as a social media networking tool for business should not be underestimated.

Read More

15 Tips for Athletes Using Social Media

15 Tips for Athletes Using Social Media

15 Tips for Athletes Using Social Media

General, Opinion, Social Media

 – The following article was prepared for, and reposted from the AthletesCAN Athlete Handbook – 

My name is Ryan Blais, I am a retired member of the Canadian Freestyle Ski Team; an athlete from the discipline of Aerials. During the ladder years of my career I gained some notoriety from my strategic use of the web and, more specifically, by how I was leveraging social media to share my athletic journey. Although athletes leveraging social media in 2014 is now commonplace, this was certainly not the case back in 2006-2010 when I first started to experiment with these powerful new platforms. At the time, there were very few athletes successfully utilizing these amazingly powerful and accessible new tools.

Read More

Building a Website? Think Social By Design

Social by Design

Building a Website? Think Social By Design

Business, General, Marketing, Opinion, Social Media, Web Design

This article was originally published in the May 2013 edition of Ask The Experts. We’ve also included a video presentation Ryan gave at a recent Digital Technology Forum.

If you’re like most business owners, you understand the importance of having a website.  But have you thought about the implications of the ‘new web’?

In the last 3-5 years, there have been some fundamental changes to the web thanks to smartphones and the rise of social media.  What are these changes, and how do they affect your website needs and strategy?

The Web is Now Mobile & Social

Visit www.nine10.ca/mobilefirst to read our first instalment on Mobile First.

Read More

7 Ways to Measure Campaign Results Using Digital Media

How to Measure Campaign Results With Digital Media

7 Ways to Measure Campaign Results Using Digital Media

Inbound Marketing, Marketing, Social Media

Measuring Results—Both Online and Offline—by Integrating Digital Media

The old saying goes, “You can’t manage what you can’t measure.” The beauty of mediums like the web, social media, and mobile devices make it extremely easy to measure and report on results. The reporting is automatic, accurate and incredibly detailed.

But the real power of digital media is when it’s combined with traditional (radio, newspaper, billboards, etc.) Digital media provides a way to measure your traditional campaigns. Suddenly, your billboards and radio ads have a measurable component that you can use to evaluate your efforts.

Read More