Experiencing Font Confusion? Don’t Cry, Learn Why

Experiencing Font Confusion? Don’t Cry, Learn Why
As a graphic designer, my job is to learn which feelings a client wants to show, and then pick the fonts that are going to represent and show that feeling the best. This involves a bit of psychology — or mind reading, if you will — to understand the different styles of fonts, what feelings they invoke, and why.
What I’m really trying to say is graphic design is like reading the audience’s mind before they even know what they are feeling.