Marketing

Designer-y Words You’ll Hear at a Kickoff Meeting for Branding Or Other Design Work

Starting a design project can seem like an overwhelming task at the beginning. There are many factors to consider and a lot of jargon flying around during the meeting. I often find myself defaulting into what I call “designer speak.” Graphic design has many technical terms. It’s essentially its own language and gets confusing very quickly. Terms such as vector, Pantone, and bleed can seem like total nonsense to those outside of our designer bubble.

Worry not, I have come to the rescue! Below you will find a compiled list of terms to help you get a better understanding of the technical language your graphic designer speaks.

Read More

How Designers Create Design-y Logos & Websites

Designers get very elitist when it comes to the design craft (I’m sorry peeps, it’s true). Full disclosure, I am a designer — so I get to say that — and the fact that I have a designer brain means I can share some insight into the creative process.

At nine10 we strive to do a couple of things: create approachable designs and educate you, the client, on your design and how to use it in the real world. In other words, we want to make design accessible to you.

Read More

3 Reasons You Might Not See Your Own Google Ads & Why It’s A Good Thing 

For a small business owner, seeing your company show up as an ad on Google is exciting. It’s just like driving down the road and seeing your billboard up in lights.

We understand. It’s a great feeling. Which is why it can be confusing – and disheartening – when you stop seeing those ads. Our clients often question why they aren’t seeing their own ads anymore after Googling.

Here are some reasons why:

Read More

Which Social Media Platform is Right for Marketing Your Business?

Getting Started

Social media can do a lot to improve your sales, raise awareness, build community, and establish credibility, but it can also be overwhelming to learn on your own.  If you’ve been avoiding social media for your business, you’re missing out on a lot of potential. In this article, we’re going to summarize some pros and cons of the top social media platforms (Facebook, Twitter, Instagram, Pinterest, and LinkedIn) so you can get a sense of where they fit and which one(s) might be best for your business.

Read More

15 Tips for Athletes Using Social Media

15 Tips for Athletes Using Social Media

15 Tips for Athletes Using Social Media

General, Opinion, Social Media

 – The following article was prepared for, and reposted from the AthletesCAN Athlete Handbook – 

My name is Ryan Blais, I am a retired member of the Canadian Freestyle Ski Team; an athlete from the discipline of Aerials. During the ladder years of my career I gained some notoriety from my strategic use of the web and, more specifically, by how I was leveraging social media to share my athletic journey. Although athletes leveraging social media in 2014 is now commonplace, this was certainly not the case back in 2006-2010 when I first started to experiment with these powerful new platforms. At the time, there were very few athletes successfully utilizing these amazingly powerful and accessible new tools.

Read More

The 10 Commandments of QR Codes

Chances are…

  • You’ve heard of QR codes
  • You’d recognize a QR code if you saw one
  • You’re not sure what to do after spotting a QR code

In this post I’ll demystify what those silly little QR codes are and how to use them. This is a must-read if you intend to do any QR code marketing. It might just save you from ending up on this embarassing list of QR code fails.

Read More

Project vs. Retainer: What’s the Difference, and What Makes the Most Sense?

As a marketing & advertising agency, we provide ongoing marketing & media management services to our clients in Grande Prairie & abroad. But we can also help clients with specific projects, such as redeveloping their website or re-branding their organization.

One of the questions we’re frequently asked is if it makes more sense to treat an engagement as a project or as a retainer. This article goes into the pros and cons of both arrangements, and which situation each is best suited for.

Read More

6 Things They Never Tell You About Selling Online

Starting an online store appears to be the perfect solution to grow beyond the four walls of your business or earn some extra income. After all, an online store is relatively inexpensive to start, and presents a tremendous opportunity for growth. How could you fail?

But the reality is that it’s not as dreamy as it sounds. The process of growing a successful online business is fraught with pitfalls, complications, and most of all, hidden costs. In this article, we’re going to debunk some of the common myths of being successful as an online seller, and hopefully help you make a more informed decision about your next venture.

Read More