Arnie the Viking

The Challenge

Hansen Ford Lincoln wanted a way to stand out among dealerships in Grande Prairie while avoiding typical car dealership clichés. Viking iconography had been a part of the Hansen brand for many years but had been laid to rest for a time. The challenge was to find a way to combine a viking theme and vehicle sales in a way that was non-threatening, friendly, funny and lighthearted.

The Solution

Arnie the Viking, a live character, evolved from many discussions about the possibilities of both static and animated vikings. Meant to capture the imagination of all, Arnie was developed first through a series of 12 short webisodes and then leveraged through many channels including in-person events, social media, web, signage, paid video placements in Cineplex and other venues, and more.

In March 2014, a team of talented local filmmakers was brought together by nine10 for an intensive 10-day shoot on location at the Hansen lot. Included in the team were professional film directors, sound technicians, actors, creative directors, cinematographers and more. All told, well over 30 people helped make this project a success. The best part was the ability to bring local, Grande Prairie talent together to create a high-calibre project. This was a first for our city.

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This campaign is currently running. More information about Arnie can be found here.


Cast and Crew

Arnie the Viking

Cam White

Director / Editor / VFX

Gordie Haakstad

Written by

Chris Beauchamp & Gordie Haakstad

Assistant Director

Tyler Moore

Production Sound / Foley / Mix / Master

Mike Bourree

Viking Costume

Bethany McMurray

Arnie Theme Music “Hansen Muzak”

Josh Dumas

Epic Score

Patrick Rundblad

Production Assistants

Donald Rogers
Madison Einarson
Lindsey Latulippe
Robin Sissons
Sarah Card
Avalon Heemskerk
Mikey Cassidy
Tyler White

Creative Director / Producer

Chris Beauchamp

Director of Photography

Cam Belseth (Dark Mass Productions)

Line Producer

Laura Beauchamp

Art Department Head

Mandy Kozie

MUA + Wardrobe

Devon Burbank


Andrew Jones

Assistant Camera (AC)

AJ Gervais

Key Swing

Nathan Fast


Ian Anderson


Travis Fowler


Robin Sissons

The Cast

Staff of Hansen Ford


Welder (Clan Beaverlodge)

Brandon Carpenter

Church Lady

Mabel Clisby


Brandon Chandler


Michelle MacArthur

Customer / Father

Mike Harris